Swan

Swan is the British household name in rolling papers and filter tips, dating back to 1883 in Leeds and now produced by Republic Technologies (the same group behind OCB and Bryant & May). Swan filter tips essentially created the UK roll-your-own filter market,  ‘Swan Filters’ is generic shorthand in UK and Irish tobacconists for slim pre-cut filter tips. Swan Vestas (‘The Smoker’s Match’) has been on shelves since 1883 and is still the UK’s best-selling short match. Newvend supplies the Swan range wholesale to Irish retailers as one of the strongest performing accessories brands in the Papers & Accessories category.

Frequently Asked Questions:

What products does Swan make?

Swan produces rolling papers (including Swan Pure Hemp), slim and extra-slim filter tips, and Swan Vestas matches. The brand covers the three biggest accessories segments in the roll-your-own category from a single manufacturer.

What are Swan filter tips?

Swan filter tips are slim pre-cut filters used with roll-your-own tobacco and rolling papers. Swan effectively created the UK roll-your-own filter category,  ‘Swan Filters’ is often used generically in Irish tobacconists to refer to slim filter tips of any brand.

Are Swan Vestas the UK’s top-selling matches?

Yes. Swan Vestas (‘The Smoker’s Match’) has been on shelves since 1883 and remains the UK’s best-selling short match. Combined with Cara safety matches, it gives Newvend retailers full coverage of the tobacco match segment.

Which brands should retailers stock alongside Swan?

Swan filter tips are typically stocked alongside Rizla rolling papers, Swan Vestas alongside Cara safety matches, and both alongside Clipper and Unilite lighters. Newvend supplies the full accessories tier as part of the Papers & Accessories category.